- Overall concept development
- Magazine concept
- Tone of voice
By summiteers for summiteers – the new welcome package
We developed a starter package for the Schuster customer loyalty programme that welcomes new “Gipfelstürmer” (summiteers) to the community – and educates them about the world of Sporthaus Schuster.
The Gipfelstürmer magazine is the highlight of the starter package. It features stories from actual customers about their travels, activities, experiences and adventures as part of the customer loyalty programme. In addition to getting their customer card and service handbook in the package, new members will feel that special “Schuster community feeling” –an authentic and emotional moment when they join the Gipfelstürmer world.
Managing Partner, Zeichen & Wunder
The entire welcome package is designed in the characteristic Schuster look, and we also developed a unique logo for the customer loyalty programme. It’s featured on the exclusive Schuster mini-cutting board included in the starter package – a little piece of gear to help customers in their everyday lives. In this way, a little bit of Schuster and the community is there to share in every snack.