Going upstream: A new visual identity for anglers, fishermen and all fishing enthusiasts
Landesfischereiverband Bayern e.V.
The largest organisation of its kind, Landesfischereiverband Bayern (Bavarian Fishing Association) dedicates its efforts to protect nature and bodies of water. The new visual identity designed by Zeichen & Wunder brings the association’s important work to life, drawing attention to the group with striking typography, a friendly symbol and colours inspired by the region: Isar Blue, Lake Blue and Pebble Grey. A stunning combination of typefaces, contemporary illustration style and approachable imagery make a successful overall impression.
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