• Design workshop
  • Logo development
  • Claim
  • Brand Design
  • Packaging concept
  • Web concept and design
  • Icon style
  • Imagery
  • Brand design manual
  • Tote bag
  • Business stationery
  • Newsletter


Brand design and communication

Judith Williams

Beautiful. Powerful. You. We developed a brand identity full of power, femininity and positive energy for the prominent cosmetic brand, which is now available for purchase at dm stores throughout Germany.

Elegant wordmark and memorable tagline

The new brand identity is as glamourous and full of captivating energy as the self-made entrepreneur herself. The strong typography used in the logo combines the Judith Williams name with the bold tagline: “Beautiful.Powerful.You.”

„Wir freuen uns, dass die Marke bei DM schnell so erfolg­reich war. Das Spannende an diesem Projekt war die Weiter­entwicklung der Teleshopping­brand zu einer selbst­erklärenden, plakativen Consumer­brand, die im Regal wirkt und funktioniert.“

Annika Kaltenthaler

Creative Director, Zeichen & Wunder

Brand communication featuring intense colours and metallic accents

The primary colour “Judith-Red” and logo serve as distinctive identifiers, and can be combined with the secondary colours Purple and Peppermint. Print, trade show and retail media also feature elegant metallic accents in gold, copper and silver, applied using hot foil embossing or as shiny elements on packaging.

The new brand design is featured in print, packaging, newsletters and at the POS. It is also used on the website and across all social media channels. Available at dm stores since September 2017, Judith William Cosmetics has already become the retailer’s best-selling skincare brand in just four short months.