Our strength: the big idea. A clear central concept is the unifying element of all our communicative concepts.
Trade fair stand on CeBIT 2012
As SAP’s lead agency for brand experience Zeichen & Wunder designed and realised a completely new trade fair appearance for the CeBIT 2012 on nearly 5,000 sqm. Here the brand SAP is meant to reach and inspire a broad public for the first time. Core and visual idea of the stand concept is the “Inspiration Alley”, a corridor about 50 metres long and leading visitors into the interior – a capacious plaza.
- General concept and project management
- Communication and animated design concept
- Highlight orchestration, Experience Rooms
- Stand architecture: Oettle Ferber Associates
- Animated design: Gate 11