Overall concept development and project management for SAP CeBIT exhibition
Digital concept development and augmented reality implementation
Design development and detailing
Communication and media display concept
Production preparation and control
Booth system and architecture: Oettle Ferber Associates
Virtual reality concept and implementation: TLGG
Media display: Gate 11
Gamification and augmented reality at CeBIT 2017
Visitors had the chance to experience SAP’s characteristic innovation themes in an interactive way – including Blockchain, Machine Learning, Digital Assistant and Digital Twin. The fascinating gamification approach meant that guests could play at different levels within the augmented reality application. The central virtual reality station, including four polygonal chairs and HTC Vive glasses, gave visitors an overview of SAP’s product portfolio and the brand’s solutions in the field of digitisation. A synchronised high-resolution LED panel and a large LED ceiling, spanning 300 m2 over the entire booth, enhanced the impressive overall impact of the exhibition.
The live airport scenario was an eye-catching highlight, showcasing the brand’s digitisation and process optimisation solutions in the areas of travel, logistics and retail in an interactive airport model.