The little juice spritzer that could!

Our packaging design for new “Alpenschorle” juice spritzers from Wolfra is as refreshing as its five fruity flavours.

wolfra.de

Challenge

Refreshing, portable, eco-friendly and attractive: that’s the vision of these new juice spritzers in their perfect-for-picnics size. The long-standing brand Wolfra wanted to develop a trendy product that would win over young urbanites. At kiosks, on shelves or in restaurants, the new juice spritzers should appear confident and eye-catching. Our task was to create the packaging design and spot-on sales materials that are striking and fresh, yet undeniably Wolfa.

Shared success

Even from afar, the small new juice spritzers grab your attention. The intensive colours. The prominent images of fruit. The charming retro portraits from Wolfa’s archives. A clear departure from other Wolfra products, the range hits the target group right on the mark. At the same time, it stays true to the historical brand’s USP: you can’t miss the prominently placed logo or references to the brand’s regional roots. All in all, the new juice spritzers make a refreshing statement!

Wolfra

“We immediately loved the idea from Zeichen & Wunder. Though small, the packaging makes a big statement on shelves. It shows that even a traditional brand like Wolfra has its finger on the pulse.”

Norbert Sima
Managing Director, Wolfra Bayrische
Natursaft Kelterei

Before

After

Zeichen & Wunder

“The packing design turns Wolfra’s juice spritzers into collector’s items. Wolfra’s new brand design is perfectly staged, demonstrating its flexible application in individual product ranges.”

Stefan Thaler
Design Director