Brand Identity

Successful brands have character – they clearly stand out among the masses of competitors. 

They need a unique identity with truly distinctive attributes, and finding these means following an established methodology. We condense the character of your brand to just a few words in the brand identity – which means we need to carefully choose and consider each individual one.

First, we use one of our method Brand Semantics to decode the identity of your competitors. We then determine the features that truly set your brand apart from the rest while giving it a greater meaning in the true sense of the word. 

The path to a unique positioning is as short as it is entertaining. We will work with you to formulate, verify and consolidate the identity of your brand in just a few workshops. 

For the following companies, we already developed Brand Identities or worked as consultants regarding Brand Identity: BMW Group, Deuter, SAP, Schörghuber Unternehmensgruppe, Sporthaus Schuster and many others.

– Self Perception and Public Image: Analysis
– Brand Workshops
– Brand Identity
– Brand Values
– Brand Vision
– Brand Architecture
– Positioning

So arbeiten wir

Research and analysis
Identity workshops
Our method: lexical semantics
Positioning and brand model
Brand Manual


Hörgeräte Seifert

Brand identity and campaign

Sport Münzinger

Brand identity relaunch

Sporthaus Schuster

Brand development, corporate design


Brand development, communication package