• Campaign idea
  • Concept and implementation
  • Poster design
  • Animation
  • POS measures
  • Hashtag concept


A real treat:

Campaign inspires people to enjoy “Münchner Brotzeit” (“Munich snack time”)

Bäckerei Zöttl

Typically Bavarian, always fresh: That’s what snacks should always be like. Zeichen & Wunder connected with the tradition of “Münchner Brotzeit” to remind people that Bäckerei Zöttl has delicious goodies to enjoy throughout the day: The cheerful, attention-getting campaign shines the spotlight on five special treats.  

With illustrations drawn by hand, bold colours, a straightforward design and brushstroke lettering, this campaign stands out from communication produced by other bakeries.