• Workshop
  • Brand strategy
  • Central theme
  • Tagline 
  • Key messages and tone of voice
  • Corporate design
  • Key visual
  • CD manual


Experience worlds of knowledge

Wirtschaftswissenschaftliche Fakultät der Universität Augsburg

Zeichen & Wunder developed a consistent central theme, tagline and visual identity to bolster and differentiate the brand, both internally and externally, and to appeal specifically to the scientific community. The process started with several workshops, and is gradually spreading to the departmental website and print brochures, as well as social media like Facebook, YouTube, LinkedIn and XING.

“Creating business communication is a balancing act. It’s necessary to attract attention while maintaining a certain level of seriousness. These challenges grow even further when we add the task of concentrating our communication within our corporate design. Zeichen & Wunder was the ideal partner for us. They did more than just understand this challenge – they overcame it in an outstanding way.”

Prof. Dr. Robert Klein

Dean of the Business Studies School at the University of Augsburg

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