• Logo
  • Pictograms
  • Business stationery
  • Communication media
  • Imagery
  • Packaging
  • Façade signage
  • Vehicle labelling
  • Seal of quality
  • Shopping bags


A new visual identity for a traditional brand


The new brand design of the southern German company brings tradition to the modern era. Long-time regular customers welcome the new look just as much as new, younger audiences.

vinzenzmurr’s new tagline is “Die feine bayerische Art” (“The Fine Bavarian Way”). When combined with the evolved visual identity, this statement shows how the venerable Munich butcher shop stays true to its 115 years of history. At the same time, the updated look is catching the eye of young, urban customers – with the logo in new colours, playful copperplate print-style design elements, new packaging and offer posters.

The new visual identity is a modern interpretation of traditional Bavarian culture. It shows that vinzenzmurr stands for culinary delights people can trust, and exists in a space between heritage-based tradition and modern exclusivity. The accessible, inviting brand design appeals to everyone – customers, partners and employees alike: vinzenzmurr has finally arrived in the here and now.

“The brand refresh combines both, tradition and modernity visually.”

Christian Blau

Director Digital Design, Zeichen & Wunder

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