- Construction façade
- Opening campaign
- Citylight backlit billboards
- Brand experience
- Interactive installations
- Wall media
- Alpina Bar (communication concept and key visual)
The future of shopping: surprising and interactive
Together with “Munich’s higher authority”, we redesigned the “sporting good store of the south” – incorporating its vibrant history while creating a lasting structure for the future. This involved the opening of an inspiring store, which offers a truly extraordinary experience spanning over 5,000 m2 on seven floors, welcoming customers like guests: “Schuster” is the host, providing a surprising experience with added benefits to customers.
Zeichen & Wunder was responsible for a wide range of services, including consulting on all branding issues and spatial communication, as well as the orientation system. The agency also created the installations and an interactive wooden wall featuring tips on what people could enjoy in Munich and the surrounding areas. The charm of the mountains meets Munich’s characteristic lifestyle at the Alpina Bar, inviting visitors to crack a smile.
Sporthaus Schuster Managing Director
The opening campaign refers to Schuster’s character as a “base camp” for mountain and sports enthusiasts – in Munich and around the world.
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