Brand Strategy

  • Self-image/public image analysis
  • Identity workshops
  • Positioning
  • Claim
  • Naming
  • Brand architecture

Brand Design

  • Logo
  • Imagery
  • Business stationery
  • Communication

Five clinics – one strong healthcare group

München Klinik

It is one of the largest future-oriented projects in German healthcare: The state capital and Free State invested over 750 million euros in modernisations and new constructions at five hospital locations. The brand development project was launched with the aim of supporting the realignment and transition to ONE healthcare company. The brand consultants and designers at Zeichen & Wunder created a presence consisting of a brand identity, a new name and brand design for this venture.

Shared values and an overarching identity are essential to strengthen the network and collaboration, and promote greater employee identification with the group. 

“Our new brand identity is a visible signal of our new start. I was convinced that Zeichen & Wunder’s branding work was based on a solid analytical foundation.”

Dr. Axel Fischer

Chairman of the Board

In the highly competitive healthcare market, having a distinctive, independent visual identity is an important advantage when attracting new employees as well as patients. At the same time, the brand design highlights the future viability of the hospital group’s structure. 

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