Naming, brand design and packagingservices
Exclusive wooden displays
The project involved developing a name, brand design and packaging for a new, hand-made ginger syrup produced and bottled in Munich-Giesing.
The charming design needed to appeal to customers, emphasise the handcrafted character of the product and show at a glance that this is a very unique, natural and refreshing beverage. Our new name for the ginger syrup: “Inge”.
The striking bottle label features woodcut and stamp elements to underscore the handcrafted production of the syrup. The business cards have a very special texture due to the high-quality letterpress printing technique, and the fine colour accent makes them noticeable at a glance.