Brand Identity and Corporate Designservices
Logo and Corporate Design
Interior design concept for model homes
Model home catalogue
It’s especially challenging for many developers to find exactly the right prefabricated home among the many options available.
According to a “Focus Money” study, Hanse Haus is among the fairest and most reliable providers – and the company wanted this to be visible to everyone. In addition to revising the Brand Identity and Corporate Design on this basis, Zeichen & Wunder is responsible for the re-design of all communication media as well as the interior concept of prefabricated model homes.
The aim is to appeal to target audiences in an emotional way in a rather rational prefabricated housing market. Potential developers should have an emotional brand experience in the model that gives the feeling of unique, individual living and a real sense of being at home. Hanse Haus speaks from the perspective of its target audiences in its communication by using the emotional claim “Genau mein Zuhause” (“My perfect home”).
The existing logo was enhanced further, and the new wordmark has a friendly, dynamic look with its unique typographical design. The handwritten headline options for use on advertisements, catalogue covers and the website add a very personal touch to the design. Zeichen & Wunder also designed the brand design manual, interior style guide, product catalogue and advertising motifs for newspapers and trade magazines. When creating the interior concept, the agency paid close attention to developing an inviting, inspiring and contemporary look when choosing colours and materials. The result – prefabricated model homes with bright, light-filled atmospheres and fresh colour accents.