- Identity workshop
- by Zeichen & Wunder
- at the University of Witten/Herdecke
19. Congress for Family Business Branding
Zeichen & Wunder organised a workshop on brand identity for the Family Business Conference held at the University of Witten/Herdecke, an important contribution to the overall event. We worked with 16 different family entrepreneurs, discussing the questions that arise during identity development for medium-sized companies, and how people can best answer them.