• Campaign idea
  • Concept and implementation
  • Campaign logo
  • Naming and texts
  • Photo shoot
  • Communication tools


More emotion for the outdoor pioneer

Deuter Sport

Following the shared identity process, we are now working to develop the overall Deuter brand identity even further – towards more feeling and emotion. The first step: an emotional testimonial campaign.

“My Deuter Adventure” is the name of the campaign, which shows the leading backpack supplier in the German-speaking region in a more approachable way than ever before. Impressive images of panoramic landscapes meet real outdoor athletes, personal statements and product highlights – clearly showing why the brand is always the right choice for every situation, from an adventurous journey to everyday life. 

We combined our new, authentic imagery with a striking script typeface which underscores the unique personality of each testimonial, his/her personal commentary and favourite products. We were responsible for the entire campaign, from the idea and concept creation to implementation. It is now running across all channels: in print and online, at the POS, and at trade shows. 

“Deuter is my companion for everydays urban and outdoor adventures”

Christian Blau

Director Digital Design, Zeichen & Wunder

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