- Campaign idea
- Concept and implementation
- Campaign logo
- Naming and texts
- Photo shoot
- Communication tools
More emotion for the outdoor pioneer
Following the shared identity process, we are now working to develop the overall Deuter brand identity even further – towards more feeling and emotion. The first step: an emotional testimonial campaign.
“My Deuter Adventure” is the name of the campaign, which shows the leading backpack supplier in the German-speaking region in a more approachable way than ever before. Impressive images of panoramic landscapes meet real outdoor athletes, personal statements and product highlights – clearly showing why the brand is always the right choice for every situation, from an adventurous journey to everyday life.
We combined our new, authentic imagery with a striking script typeface which underscores the unique personality of each testimonial, his/her personal commentary and favourite products. We were responsible for the entire campaign, from the idea and concept creation to implementation. It is now running across all channels: in print and online, at the POS, and at trade shows.
Director Digital Design, Zeichen & Wunder