Bringing the museum of the future to life
Förderkreis Naturkundemuseum Bayern
The museum completely reinvented the idea of man and nature with the pioneering name BIOTOPIA, a vibrant logo and the motivating tagline “Explore Life”.
The emphasis on the “O” refers to the essence of life itself. It invites people to experience the brand and identify themselves with BIOTOPIA.
The logo inspires curiosity about the company’s goals – to pique people’s interest in life sciences, contribute to a balanced relationship between all species, and find answers to environmental challenges such as species extinction.
The BIOTOPIA brand design brings the museum’s re-invention to life, transforms ordinary guests into motivated researchers, and serves as a beacon to scientists – half a decade prior to opening day.
Prof. Michael John Gorman
Gründungsdirektor von BIOTOPIA und Inhaber des Lehrstuhls für „Life Sciences in Society“, LMU