• Workshops
  • Logo development
  • Tagline
  • Brand design
  • Business stationery
  • Communication
  • Imagery
  • Website reskinning
  • Magazine style sheets
  • Strategic implementation

www.btv.de

New visual identity and communication

Bayerischer Tennis Verband

Design, set and match – Zeichen & Wunder for Bayerischer Tennisverband: Bavaria’s third-largest sports association is currently in the process of reorganising and updating its public face. The first evidence is seen in a contemporary, refined brand design inspired by a love of sports. 

Striking colours and a vibrant logo

This leading organisation has a consistent overall visual identity. BTV’s communication makes a great impression, featuring the carefully enhanced logo, updated colours and characteristic combination of typefaces. 

“Tennis has been enjoying a rennaisance for some time now. People are becoming increasingly interested in youth tennis and new role models like Angelique Kerber or the Zverev brothers. The new brand design makes BTV more attractive for new, young target audiences, and gives the organisation a winning look for the future.”

Irmgard Hesse

Managing Partner, Zeichen & Wunder

A sport for individuals and the public

The popularity and appeal of tennis as a sport helped us develop a transparent brand architecture for the organisation and update the website to be more youthful. We also created cascading communication for the ongoing calendar year that reflects what the BTV stands for, which is also expressed clearly in the brand tagline: die neue Lust am Spiel (“a new passion for the game”). 

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