- Brand Voice
- Brand Design
- Business stationery
Work Hard, Eat Smart: Brand Design
Basti & Lorenz
A unique brand design for a unique concept: We developed a fresh and friendly identity for Basti & Lorenz, a new food startup.
Friendly and full of energy: We named the new brand after its two founders, Basti & Lorenz. The tagline “Work Hard, Eat Smart” reflects the Munich-based startup’s clever concept: A power pack of four freshly prepared bowls that ensure a consistently high level of energy and well-being for the entire day.
Marcus von Hausen
Managing Partner, Zeichen & Wunder
We created a customised brand design and extensive range of applications to get foodies, workaholics and connoisseurs excited about the new product. The logo with the handwritten company name creates a personal connection to the two founders. The organic shapes, design elements and patterns are inspired by the ingredients of each bowl. The brilliant yellow colour makes a friendly, accessible impression, and highlights the idea of the energy provided by fresh food.