Alpenregion Tegernsee Schliersee
Merchandising and showroomservices
The project involved developing an overarching brand identity for Alpenregion Tegernsee Schliersee, including a new logo to be used by partners of this tourist region, such as communities and hotels. Merchandising items, including regional products, will also profit from the new brand design. A “Welcome Centre” in Irschenberg was also planned to serve as an information centre and shop.
The idea behind the new logo for “Alpenregion Tegernsee Schliersee” as well as its design make it a striking seal of quality. Every partner and product sporting this endorsement is making a self-confident commitment to this region. They also benefit from this strong premium quality seal.
The new interior and merchandising concept for the “Welcome Centre” showcases what this region stands for at a glance: The most beautiful part of Bavaria.