Our strength: the big idea. A clear central concept is the unifying element of all our communicative concepts.
CeBIT 2012, Product presentation SAP HANA
SAP HANA now creates in seconds what used to take weeks. We created a dedicated space for this groundbreaking innovation on the SAP Stand with the aim of making it the focus of attention. Ideally positioned directly at the main entrance, visitors had no choice other than paying it a visit.
As SAP’s lead agency for brand experience Zeichen & Wunder designed and realised a completely new trade fair appearance for the CeBIT 2012 on nearly 5,000 sqm.
- General concept and project management
- Communication and animated design concept
- Highlight orchestration, Experience Rooms
- Stand architecture: Oettle Ferber Associates