Seal of quality
A new visual identity for a traditional brand
vinzenzmurr’s new tagline is “Die feine bayerische Art” (“The Fine Bavarian Way”). When combined with the evolved visual identity, this statement shows how the venerable Munich butcher shop stays true to its 115 years of history. At the same time, the updated look is catching the eye of young, urban customers – with the logo in new colours, playful copperplate print-style design elements, new packaging and offer posters.
The new visual identity is a modern interpretation of traditional Bavarian culture. It shows that vinzenzmurr stands for culinary delights people can trust, and exists in a space between heritage-based tradition and modern exclusivity. The accessible, inviting brand design appeals to everyone – customers, partners and employees alike: vinzenzmurr has finally arrived in the here and now.
Director Digital Design, Zeichen & Wunder